Herb Hunter Rivercrest

Network Marketing made easy business tips and strategies from Herb Hunter network marketing professional

3 Key Reasons Article Marketing Is Essential

Here are 3 key reasons article marketing is essential.  For those of you not familiar, it is simply writing articles and submitting them to article directories, like EzineArticles, for distribution to website owners, ezines and newsletters, blog sites, editors and publishers.

What I am going to describe for you is pretty basic stuff.  You may have heard before that you need to do article marketing.  Knowing the why is going to make you more effective in your social marketing  efforts.

1. Search Engine Optimization (SEO)

The goal of your internet marketing activities is to get targeted people to your website or blog so that they can opt-in to your lead capture page.  Then you can begin the monetization process by using an email autoresponder to send them emails with valuable content and offers for products and services.

One way that people get to your site is through the search engines such as Google or Yahoo.  People type in keywords into the search box and up pops a list of sites that are deemed by the search engines to be relevant to the keyword search term.  This relevancy is what determines in Google’s eyes what your Page Rank is and how high you rank in the search engines.

Now this is important.  Lets just talk about Google as Yahoo generally works the same way.  For people to see your site in the search results, you are going to want your site to be in the top 10 of the search results displayed.  That means your site will be on the first page of the Google search page.  If your site is position 11 and below, your chances of people clicking to your site is greatly diminished as most searchers never go beyond the first page results.  So it is important that Google deems your site as relevant to the search term.

To do that you are going to do search engine optimization or SEO.  There are two main categories of SEO, onsite and offsite. Onsite refers to what you do with your site for SEO.  Here you would do things like have the keyword that you would like to SEO for be in your domain name, your webpage title tags, and sprinkled appropriately throughout your site content. Onsite SEO is a given and you’ve got to do it but it isn’t enough.

Offsite SEO is where you really start to build yourself in the search engines.  One of the real keys to offsite SEO are incoming links to your site.  This is a big factor to Google in determining the relevancy and Page Rank of your site.  Incoming links are other sites on the internet that are linking to your site.

Google really likes incoming links as it tells Google that other sites think enough about your site that they would link to your site.  Google also looks at the quality of the site that is linking to you.  So if the site that is linking to you has a Page Rank of 1 (the smaller the number the better the Page Rank) Google sees that as an important and popular site.

So what does article marketing have to do with incoming links?  Now this is the cool part.  When you submit your articles to the article directories, your article will contain a resource box that you can put your short bio and links to your site.  The major article directories like EzineArticles.com have high page rank so having your article on those sites will create high quality incoming links to your site.  The more places you submit your article, the more incoming links you will get.

2. Building Your Brand and Your Credibility

As you get your articles out there, you are building your brand, your name recognition.   People will begin to see your name at the various article directories and featured at various sites around the web who have picked up your article. When people see you again and again, they start to get the impression that you must be an authority on the subjects you write about.  Combine that with good valuable content and the picture is complete.  You are the expert. Your credibility goes up and people will be receptive to what you are saying.

3. Widespread Distribution and Exposure

Another way that article marketing helps you in your social marketing is that it drives traffic to your site.  When your articles are reprinted in ezines, emails, and other web sites your article can be distributed widely.  For example, ezine publishers are always on the lookout for good content for their ezines and newsletters.  If their subscriber list is 100,000, well now you have potentially 100,000 people reading your article and clicking on the link to send them to your site.  And it is quite probable that the people you reach through the redistribution of your articles are people that you would have never reached through your own marketing efforts.

So to conclude, article marketing can be an important part of your social marketing program.  Article marketing can help you with search engine optimization for your site, build your brand and credibility, and give you widespread distribution and exposure.

If you are considering a career in network marketing, contact me for a link to my website.  We want you to see what lengths we will go to help assure your success.  Never forget the fact, that in Network Marketing, my success will always depend on your success.  Ask yourself does my current occupation share that same commitment? Take action and get started “Today!!”

If you would like to discuss ways to effectively market online  or have a interest in becoming involved in a rock solid company, view my website at http://herb.mynusystem.com.You can Contact me by email at hunter645@aol.com or call 734-285-6792.

To your Success.. Herb Hunter.. Coach, Builder, Mentor, and Just a Great Guy..

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