Back To The Basics By James Ray
I love James Ray and his teachings. Here is a great article he wrote titled Back To The Basics By James Ray. I hope you benefit by this information.
Is it just me…or do you seem to hear a lot about “getting back to basics” these days?
I work in a variety of industries from Network Marketing to Corporate America – from small business to large. The fundamental principles that I have discovered, and which I have labeled The Entrepreneurial Mindset ™, are cross-contextual and therefore applicable regardless of where you are.
As I mentioned, I am frequently hearing this “back to basics” phrase from a variety of leaders in several industries.
And I agree that to succeed you and I must get back to the basics. Where I may not agree with those who are advocating this approach is on the definition of what “basics” means. Let me explain.
I was a national sales trainer for AT&T for several years. During this time I frequently experienced frustration after giving my students the latest and greatest sales skills – closing techniques, prospecting, questioning and a host of other potential income builders only to find that they were never applied!
Subsequently I was promoted to AT&T School of Business where I was given the responsibility of all management training – again the same phenomenon was observed.
Through my frustration I realized it was time…time to “get back to basics”!
I learned that until you and I change our fundamental and continuous thought processes, the most basic skills would infrequently if ever be applied. Likewise they will rarely even be pursued. This is particularly true if the application of these skills and techniques is contrary to our self-image and belief regarding our own abilities.
“It’s not about what you do but HOW you do it that determines your success”
I know an entrepreneurial shoe shine specialist that makes more money per hour than many corporate execs! It’s not WHAT he is doing that drives his success (shining shoes) rather HOW he goes about doing it. When thinking of a tremendous business opportunity most of us would probably not think of shining shoes – maybe we should reconsider 
)
Conversely, I know many who are sitting on a multi-million dollar business opportunity and they are going nowhere fast.
I meet individuals in a variety of situations that are succeeding “in spite” of themselves and their lack of formal education and skill!
Just as often I find very skilled and educated non-achievers.
I meet people who have an AMAZING product to represent and yet they are not building an amazing business. On the other hand, I meet people with an “OK to good” product who are getting AMAZING results in their business.
The answer to these puzzles lies not in the skills, not in the education, not in the product nor any other quality of “externals.” The answer to this puzzle lies in getting back to the “internal” basics of an achievers mindset – the fundamental and consistent thought processes that drive continuous action and fuels the passion necessary to win.
I am not in anyway suggesting that education; skills, product or anything we have discussed is unimportant. Only that they are NOT the ANSWER to your continuing success.
Let us not forget what the basics are – when the true basics are addressed the external skills and education will be pursued, acquired and most importantly APPLIED.
Let’s get back to basics, but let’s accurately define the basics as the fundamental mindset that all super achievers hold and continue to develop. Every dollar you invest in this asset – every minute and hour you devote to developing your mindset will conservatively return to you 1000 times over!
Now it’s possible that you may be thinking, “Well James, I have invested in these things and I am not getting the results I should be getting. I have attended multiple seminars and read numerous books and it’s not working.”
Two things may be occurring: Time and/or application.
Time is easy to address – if you are doing everything consistently (key word) to grow…it’s just a matter of time. Be patient and have faith. Remember if you are at least 20 years old it took you 20 years to develop your current mindset. Don’t make the mistake of thinking it will change overnight or in one or two seminars. There is no quick fix in life.
So once time is considered…we move to application.
“There is a MAJOR difference between reading the book and writing the book.” (Think about that one for a while).
Yes, I too know those who can talk with the best. In fact, I am thinking of one leader right now who can quote the quotes, talk all the right talk, even better than some of the authors he emulates.
The question is, “Has he walked the walk?” Has he experienced the journey, has he stayed the course, has he grappled in the darkest hours – just with himself, his creator and his vision? Has he had times in which he was living on vision sandwiches and faith cookies? Has he come to know and experience that of which he has heard?
In the movie “Good Will Hunting,” Robin Williams and Will are sitting on a park bench and Robin’s character says, “Will, you are smart – you know about 747′s, you can tell me how much fuel they hold, you can tell me how many meals they serve, how many people fit into one…but you’ve never been on a 747. If I asked you about war, you could tell me all about it but you have never been in one. Until you’ve seen your best friend on the battle field looking up at you, gasping for his last breath, pleading for your help – you don’t know what war is.”
Let’s get back to basics. Write the book and make your life magnificent!
James Ray, Master of The Entrepreneurial Mindset, is the author of The Science of Success.
To Your Success,
Herb Hunter, 734-285-6792, hunter645@aol.com
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