Here is another great article by one of my favorites Michael Force that I titled, Effective Use Of Videos In Your Marketing. The content of the article is excellent.

You don’t need me to tell you that text alone is boring. If you’ve spent even 5 minutes on the Internet lately, you know that websites use all sorts of visuals. Web designers don’t just include photos and videos to make their sites pretty, either.
Photos and videos are an aid to people who learn visually instead of by reading, for one thing. For another, they break up the text and add color and interest. For our purposes as Internet marketers, videos in particular give us a vital way to reach out and connect with our prospects.

One of the first things that people who have been in traditional sales for awhile ask me about Internet marketing is how we make up for the lack of a personal connection. Trained salespeople know how important it is for the prospect to get to know, like, and trust them—that’s how both first sales and repeat sales are made.

When I’m asked, I tell them a few things. One is about the importance of good, solid copywriting. But then I tell them how I use videos to sell my message. In this article, I’m going to talk about a specific video you should be using—your introductory video.

The first thing you should do with your videos is to make a personal connection with your prospects. Do a video where you introduce yourself and your product, service, or opportunity right on your landing page with another like it on the home page of your website.

Your introduction videos should tell viewers something about you that they can relate to. If you’re into the outdoors, shoot the video somewhere scenic. If you enjoy golf, do it at your local course. And so on. The idea is to show you in an environment that your target market will identify with.

In this video, you talk about yourself first. Basically, you give the kind of details that you’ve chosen to make a part of your brand. Your life experience, whether you have a family, how excited you are to be able to offer whatever it is you’re selling. Now, some of this isn’t going to take the form of talking—your spouse can be in the video, too, if she or he is willing.

You shouldn’t get into too many specifics in this video. This is just you, introducing yourself and your opportunity to your prospects. The whole point of this video is to interest people in signing up for more information or to try a trial sample of your product.

And don’t just put your introductory video on your website! You can use versions of this video on YouTube and provide links to them on social networking sites to help create more buzz about you and your business.

Finally—and I can’t stress this enough—make sure you have your videos done professionally. This means hiring a copywriter to write the script and making sure you’re using a videographer who has done videos for websites. You don’t want to go to the time and expense of shooting videos and then not be able to use them. And a poorly-lit, unscripted, and rambling video is worse than no video at all.

To Your Success,

Herb Hunter, 734-285-6792, hunter645@aol.com

If you are in network marketing or you are interested in pursing a network marketing career please contact me on an incredible opportunity.

This is information that is valuable to you. I have titled this post, finding the right mentors to help you build. The article was written by one of my favorites Michael Force.

The most obvious example I can think of when I think of why you need a good mentor is learning how to ride a bike.

Maybe you’re one of the few kids who just got on that bike and rode it without help. I wasn’t.

Whenever we’re learning anything, the people who help us are a major part of the reason we succeed.

The same is true of online business.

When you think about this, it makes perfect sense. You’ve had business mentors in every job you’ve ever had. These were the people who did everything from training you to telling you that your boss had custody of the kids on Tuesday nights so you shouldn’t approach him on Wednesday mornings.

Yes, as an online business owner you’re responsible for your own success. Part of that responsibility is realizing what you don’t know and finding the right people to teach you.

Fortunately, there are a lot of good people out there who have been wildly successful with their online businesses and now spend at least part of their time helping others achieve the same success.

My personal business model is based on the reality that my success results from helping other people realize their dreams. All of the best business mentors share that same mindset.

But how do you find the right online business mentor for you? After all, like I said there are a lot of great mentors out there.

There are also a lot of scam artists out there. The online world isn’t any different from the offline world in that regard.

With that fact in mind, here are some of the things you need to be looking out for when you choose your online business mentor or mentors:

• How successful has this person been? How successful is she or he now? You want someone with a proven track record who also successfully rides the fast-changing world of online business.

• What about the people who have worked with this mentor? What do they have to say about the experience, and exactly how have their businesses benefited?

• Exactly how much support does the mentor offer? Will you be meeting online only, or does he offer phone and/or in-person consultations as well? Is this style a comfortable fit for you?

• How quickly does the person respond to questions?
• Finally, is this person a good fit for you personally? Do you admire him or her for personal traits or just for business success? Hopefully this will be an ongoing business relationship. Be sure to pick someone you’re going to feel comfortable with for awhile.

Another thing you need to know is that you don’t just need good mentors when you’re starting out with your online business. I’ve been successful in this business for more than 10 years now, and I still seek out other seasoned professionals for their advice.

Going into business for yourself isn’t a matter of building your ego. It’s not about reinventing unnecessary wheels and having to do everything yourself. With an online business as with every other kind of business, your success is going to grow from the company you keep as well as from the work you do. Choose that company wisely, and good luck.

To Your Success,

Herb Hunter, 734-285-6792, hunter645@aol.com

In order to be highly successful you need to know what causes excitement with your prospects. It is important that you understand why people purchase products and services. When you or writing sales copy, emails and you want a powerful message look closely at the below list. This information was supplied by Dwayne Huggins.

You should know by now that copywriting is a skill that you should embrace. You should definitely not ignore it especially as you are an online marketer. It is your voice online.

Recently I have been soaking up a lot of useful information, some I went looking for, some which came my way by chance.

The copywriting tips I am going to share with you today found me and I am so glad they did.

I would advise that you implement this tip into your copy as soon as possible.

I hope there is ink in your printer as you are going to need to print this.

26 Reasons Why People Buy | Copywriting Tip

To make money
To save money
To save time
To avoid effort
To get more comfort
To achieve greater cleanliness
To attain fuller health
To escape physical pain
To gain praise
To be popular
To attract to the opposite sex
To conserve possessions
To increase enjoyment
To gratify curiosity
To protect family
To be in-style
To have or hold possessions
To satisfy appetite
To emulate others
To avoid trouble
To avoid criticism
To be individual
To protect reputation
To take advantage of opportunities
To have safety
To make work easier
What To Do With This List | Copywriting Tip

This list was complied by Ed Mayor and when you real look at it he as hit the nail on the head with why people buy.

The copywriting tip I have for your today is how to use this list in your copy which will have money flowing into your bank account.

Print it out and place it near your computer screen.

When you sit down to write any sales copy or persuasive copy, consider the factors from the list which best suits why someone would buy your product, service or join you in business.

There will probably be more than one, but stick to 2-3 main key reasons.

As you write your copy, keep coming back to your 2-3 reason in your copy. Do this in different ways, but keep coming back to your chosen reason.

By doing this you keep pushing the readers ‘buying buttons’. Which will obviously increase the chance of you closing the deal.

I hope you found this copywriting tip useful. If you have please share it with others.

To your success,

Herb Hunter, 734-285-6792, hunter645@aol.com

Using Social Networks For Marketing

Right now, the best way to get to sell your products and services is by using the great marketing infrastructure provided by the internet. People today always want to be connected to their friends through the internet. One great way of promoting your products online is to use the top social networks for internet marketing.

There are so many social networking sites now that allow people to keep in touch with their friends and their families, as well as meet new friends. Probably the most well-known social network today is Facebook. Facebook allows you to easily find and connect to your friends. You can keep in touch with them, and you could even interact in so many ways. If you want to market your product, you should definitely consider doing in on Facebook. Here are three reasons why you should use social networks like Facebook to market your products online.

Reason Number 1: They provide you with a very wide market to sell your products and services to

Facebook has members from pretty much all walks of life. Almost everyone knows the site, and most people have at least one Facebook account. And the site’s statistics show that it has over 400 million active users, and half of them are active at least once a day. That is definitely a lot of people that you could promote your products to.

While their current population is very impressive, it is still steadily growing every day. If you get to reach a percentage of these people logging on the site, your business would surely be well known. And the best part of it is that using social networks for internet marketing can help attract more visitors to your business’s website.

Reason Number 2: Targeted marketing on social networks is so much easier compared to other methods

Filtering your target audience is much easier with social networks like Facebook. They have pre-filtered sub-networks that you could access to find the right target audience. Social networks for internet marketing allow you to pick out what kind of audience you want to promote your product to. You can even specifically target people who have an interest on your products or services.

What’s even better with Facebook is that you could create a fan page or group where your target audience can join at their own will. When they are interested on the content of your page, they may even try to interact with you and visit your website to know more about what you offer.

Reason Number 3: Social networks offer a great potential to boost traffic to your website

Many internet businessmen have been using social networks for internet marketing to boost the traffic to their websites. The social networks, when used strategically, can drive more traffic to your business website. If it has great and informative content, people would really want more of it. You can direct them to your website so that they could find the information that they want.

Even though using social networks for internet marketing is a great idea, it is best not to overdo it. Your visitors might get tired if you get too carried away with marketing your product. When marketing in social networks, it is always advisable to be more personal and interesting so that you would not lose the interest of your audience.

To Your Success,

Herb Hunter, 734-285-6792, hunter645@aol.com

This article was originally written by Preston Rodrigues

Here is great information on how to recruit more people using a blog. The article was written by Daegan Smith. He is what he has to say..

One of the biggest mistake I see people making in their blogging efforts is “why” they use them. Most people tend to think of blogging as a primary traffic generation strategy, and it can be, but it’s not THE best use of a blog in our type of business.

You should think of blog traffic more like icing on the cake. The primary and MOST powerful use of starting and using a blog in your business is it’s ability to create a powerful testimonial for you. Let me explain . . .

When I started my first successful business here’s exactly what I did. On an almost daily basis I blogged about something relating to my business, at the top of that blog I would always note the number of people in our team, and then carry on with the message.

Sometimes if I had new recruits I would create a formal blog welcome to my new team mates by listing their names and welcoming them to the team.

If there was a co-op, advertising strategy that was working well for me, you better bet I put in on that blog.

Why? Well, I haven’t told you how I used my blog to recruit yet (we’ll get to that in a second), but along with using a blog to recruit I also constantly referred my team members there for any and all updates on our business.

It was a central meeting point. As a result my team always checked the blog to see what was going on in our business. This was important for two reasons:

First, easy access to important current information pertaining to our team, and second as team wide social proof.

They came to the blog and saw the number of people on the team growing and welcome messages to our new team members and subconsciously it helped raise their belief level about the business they were in.

It’s sometimes easy for a new recruit to get discouraged without encouragement and the blog helped give them that encouragement they needed. As a result they “believed” in the business, and took more proactive action to go out and do what we were doing to grow which translated into a higher rate of duplication in the business and longer retention.

So let’s recap so far, we’ve got a blog where we’re blogging about our team, what we’re doing to advertise, we’re “training” our team members to check the blog often for advice and encouragement and as a result their using that motivation to go out and build. This causes the team to grow faster, stronger, and better.

What do we have? That sounds like a pretty darn powerful testimonial to me. And that’s the primary use of the blog as far as recruiting is concerned as I mentioned earlier.

The mistake most people make is they want to blog for traffic, which you can do, and I’ll share a few tips to doing that better in a few, but not it’s best use for recruiting. Here’s how to use your blog to recruit . . .

I’d generate leads directly to my own lead capture page or my company’s lead capture page. Once I saw my lead opt in I would send them a personal email to tell them a little bit about myself, our team, and our business. In that email I would always include a link to my blog so my prospects could get an inside look at who I and our team was doing.

This is powerful as heck for a couple reasons where recruiting is concerned.

First, people are inherently voyeuristic. They wanna spy, so let them. By sending my prospects to my blog they now had the opportunity to get to know me and my team without me even being there. As a result, when we did have an email correspondence or they called me they already knew me.

I’ve always found this to be a MUCH better option than cold calling leads. I let them get to know me first.

Second reason this is powerful is based on a principle called “The Power Of Documentation” which states we as humans tend to take things which we read as more truthful than things we just hear.

In other words, a prospect who goes to your blog and reads about you and your team is going to take what they read there at face value where if you’re on the phone telling them the same thing they’re most likely saying “Yeah right”

If you’ve ever called leads and had that question come up of “Well why should I join you?” Having and sending your prospects to your blog first will virtually eliminate this objection and ignite powerful curiosity and intrigue about you and what you do.

So, when it comes to using a blog to recruit, it’s best us is as a secondary traffic strategy. You get the lead, then you send them to your blog for a powerful testimonial.

So I can hear the question welling up “What should I put on my blog to start?” Simple, talk about yourself, your company’s products and service, why you love your company, your team, AND here’s a key . . .

Ask your upline or downline to write you a quick note about why it’s great to work with you and put it on your blog.

You do that, and you’ve covered all your bases. Not only are your prospects learning about you, why you like what you do, your personality, your team, BUT they’re also SEEING other people saying great things about you. Third party validation about you is a powerful thing.

Simply doing this and nothing else, I was surprised to see that after about six months of consistent blogging my blog received about 300 site views per day from people finding online via search engines. I did nothing but blog, but just because I had content on the blog I had tons of people finding it for free, and as a result, calls out of the blue from people saying “yeah I found your blog, what’s up with your business” (kinda cool)

So let me share a few things you can do to improve you search engine rankings for you blog posts to enhance your free traffic.

First, do a little keyword research using the Google Keyword tool. Find a few keywords related to business and use those keywords in your blog title, and a few times, along with a few synonyms for that main keyword in your blog post.

One secret strategy that’s really increased my blog traffic personally is using images in my blog.

On blog posts where I insert an image to correspond to the blog post keyword I tend to get about double the traffic. So find a few images related to your blog post keyword.

Name those images as your main keyword, for instance if my blog post was based on the keyword “internet network marketing” then then I would find 3 images I could use for that keyword and I would name the images internet-network-marketing1.jpg, internet-network-marketing2.jpg, internet-network-marketing3.jpg etc.

Search engines rank you based on how many other websites link to your post related to your keywords, so when you create a new blog post, write an article with the same keyword and submit it to the major article directories with a link going back to your main blog post.

Find a few other blogs in the niche and comment on a few post and link back to your blog post.

Create a facebook, twitter, myspace, squidoo account and post some content based on the keyword and link those back to your blog post.

You do that for you blog and you’re ahead of 99% of marketers.

So now that we’ve got traffic down, let’s talk about $$$, how do you make money with your blog? I think the simplest way to make money with blog from the outset is to simply add Google Adsense to each blog post, not so much because you’ll make a ton of cash from it, but when people do click on your Google Adsense ads on your blog you’ll make a few bucks which is powerful positive reinforcement for your efforts in the early going.

It’ll fuel you forward. You’ll see money coming in and you’ll get excited.

The best long term way to make money with your blog though is . . .

Integrating your blog with your email marketing efforts. I love using the one two punch of email marketing and blogging because it allows you to change the dynamic of your email messages to your prospects from a one way conversation to a two way conversation by giving your prospects the ability to comment back to you.

Getting people involved and commenting on your blog is a powerful way to build trust. Think of your blog as a conversation and you’ll see the bond between you and your prospects growing stronger daily and for it your income will increase.

There are two powerful benefits of turning your emails into a blog conversation.

The first is simply when people get involved and proactively comment they’ve taking a powerful step into your world. The second benefit is a little more sneaky, but extremely powerful.

Say you send a prospect to your blog to share an important post today and 15 people comment on that post. Great!

Well what if you take the email that you sent people to your blog and add it to your auto responder?

Now the leads that join your list 3 months from now will get that email automatically via your autoresponder email sequence you set up and when they get to the post not only are they going to get to participate in a conversation you set up on autopilot, but they’ll also see all the people that commented prior and say . . .

“Wow! I just got this email and 15 people already comment there must be a lot of people listening in.” and hence conclude you’re a good teacher and someone a LOT of people listen to.

To your success,

Herb Hunter, 734-285-6792, hunter645@aol.com

This is excellent information on SEO Marketing Basics. The article was written by Ana Hoffman. As you know I try to bring you information that will increase your business building skills daily.

Optimizing your website in a way that makes it more attractive to search engines is a great way to exponentially increase your MLM lead generation.

Mind you that the traffic we are talking about here is absolutely FREE.

So, let’s start with the basics. What on earth is SEO ?

SEO is an anagram standing for “Search Engine Optimization”.

Your basic strategy here is to have your business sites rank as high as possible on Google and other search engines, thus bringing great quality MLM leads to your website.

In other words, if an internet surfer searches for ‘Work At Home’ in Google, a website that has been optimized for that topic or even that exact phrase will probably be ranked higher in search results than a website that has not been optimized.

We call website visits that result from search engines ‘organic traffic’ because you don’t have to pay for these visitors.

#1. KEYWORD:
To start optimizing your MLM opportunity website, you need to understand the concept of keywords.

The term KEYWORD refers to the exact word or phrase that people are searching for.
For instance, at the time of writing of this article, the most popular keyword on Google was ‘British open leaderboard’ (don’t ask me why). That means that people have entered that exact phrase in the search box more than anything else that day.

Your keyword can be short (one word) or contain several words that specify the kind of information a web user is looking for.

In other words, it can be anything.

The point here is the more often your MLM home business website mentions or is connected to (explained later) a specific keyword, the more likely it is to show up in the search engine results for those keywords.

#2. BACKLINK:
The next crucial part of SEO we need to talk about is called a backlink.

‘BACKLINK’ is one of the measurements that the search engines use to see how important or insightful your website content really is.
For example, if any website includes this kind of link in their content Your Net Biz and that link leads the visitors back to my website, that’s a backlink. The thinking behind it is the better and the more valuable information you provide on your website, the more website masters will want to link to it.

For example, Wikipedia website ranks very high on many topics because many sites quote it as a source in their content.

Your goal is to become “Wikipedia” website in your field and get as many websites to link to yours as you can thus causing it to rank higher for your keywords and helping your MLM lead generation tremendously.

#3. RECIPROCAL LINK:
Yet another important SEO principal for your MLM home business is called the reciprocal link.

A RECIPROCAL LINK is created when two similar in content websites mutually link to each other.
Reciprocal links are much easier to get than backlinks and many MLM home business website owners use this tactic for their SEO.

Unfortunately, although important, reciprocal links will not get you too far with the search engines, since it is so easy to get them.

So, keywords, backlinks, and reciprocal links are really the major concepts you need to pay attention to when optimizing your MLM home business site.

Of course, this is only the tip of the SEO iceberg.

However, if you want to save thousands of advertising dollars and drive targeted MLM leads to your website, it’s certainly worth the trouble!

To Your Success,

Herb Hunter, 734-285-6792, hunter645@aol.com

Here is another great video done by Tom Challan on bringing new people in your network marketing business. In these videos Tom discusses the proper ways to really recruit quality people.
Tom discusses why do some people seem to get their prospects to do exactly as directed and others just can’t seem to get anyone to respond if their lives depend on it?

The answer…Ask questions!

Ask GENUINELY CURIOUS, DETECTIVE-LIKE questions!

This is a really great video loaded with high powered information.

To Your Success,

Herb Hunter, 734-285-6792, hunter645@aol.com

This is a great video I titled Keyword Research Equals Cash. The video was done by Fontella Williams and is packed with great information.
Would you like your content to rank on the front page of Google? Yeah I hear ya’ saying duh! who wouldn’t? But do you know how….Keyword Research 101 will show how to do just that.

No matter what kind of business you’re in or marketing strategies you use on the internet, there is one fundamental fact that cannot be ignored, unless you use the techniques behind keyword research 101, you will not be successful in getting people back to your website.

However, having just anybody visit your site is not enough. I know you’ve heard people say they’ve gotten 10,000 visits to their site in one day. I’ve even heard 2,000,000 visits in 3 months. And you go, wow, if I could get that many people to my site, I’d be set….. WRONG!

You see, in order for your business to be successful, you must attract people who are interested in the product or service that you are promoting. In other words, your visitors must be targeted prospects . Now of course, you don’t want to stop people from visiting your site, but most of your success will be based on targeted people landing on your site.

Ok, ok, so how do I do that? Well, I’m glad you asked. Let’s get into the tips and strategies of Keyword Research 101.

To Your Success,

Herb Hunter, 734-285-6792, hunter645@aol.com

Here are 3 key reasons article marketing is essential.  For those of you not familiar, it is simply writing articles and submitting them to article directories, like EzineArticles, for distribution to website owners, ezines and newsletters, blog sites, editors and publishers.

What I am going to describe for you is pretty basic stuff.  You may have heard before that you need to do article marketing.  Knowing the why is going to make you more effective in your social marketing  efforts.

1. Search Engine Optimization (SEO)

The goal of your internet marketing activities is to get targeted people to your website or blog so that they can opt-in to your lead capture page.  Then you can begin the monetization process by using an email autoresponder to send them emails with valuable content and offers for products and services.

One way that people get to your site is through the search engines such as Google or Yahoo.  People type in keywords into the search box and up pops a list of sites that are deemed by the search engines to be relevant to the keyword search term.  This relevancy is what determines in Google’s eyes what your Page Rank is and how high you rank in the search engines.

Now this is important.  Lets just talk about Google as Yahoo generally works the same way.  For people to see your site in the search results, you are going to want your site to be in the top 10 of the search results displayed.  That means your site will be on the first page of the Google search page.  If your site is position 11 and below, your chances of people clicking to your site is greatly diminished as most searchers never go beyond the first page results.  So it is important that Google deems your site as relevant to the search term.

To do that you are going to do search engine optimization or SEO.  There are two main categories of SEO, onsite and offsite. Onsite refers to what you do with your site for SEO.  Here you would do things like have the keyword that you would like to SEO for be in your domain name, your webpage title tags, and sprinkled appropriately throughout your site content. Onsite SEO is a given and you’ve got to do it but it isn’t enough.

Offsite SEO is where you really start to build yourself in the search engines.  One of the real keys to offsite SEO are incoming links to your site.  This is a big factor to Google in determining the relevancy and Page Rank of your site.  Incoming links are other sites on the internet that are linking to your site.

Google really likes incoming links as it tells Google that other sites think enough about your site that they would link to your site.  Google also looks at the quality of the site that is linking to you.  So if the site that is linking to you has a Page Rank of 1 (the smaller the number the better the Page Rank) Google sees that as an important and popular site.

So what does article marketing have to do with incoming links?  Now this is the cool part.  When you submit your articles to the article directories, your article will contain a resource box that you can put your short bio and links to your site.  The major article directories like EzineArticles.com have high page rank so having your article on those sites will create high quality incoming links to your site.  The more places you submit your article, the more incoming links you will get.

2. Building Your Brand and Your Credibility

As you get your articles out there, you are building your brand, your name recognition.   People will begin to see your name at the various article directories and featured at various sites around the web who have picked up your article. When people see you again and again, they start to get the impression that you must be an authority on the subjects you write about.  Combine that with good valuable content and the picture is complete.  You are the expert. Your credibility goes up and people will be receptive to what you are saying.

3. Widespread Distribution and Exposure

Another way that article marketing helps you in your social marketing is that it drives traffic to your site.  When your articles are reprinted in ezines, emails, and other web sites your article can be distributed widely.  For example, ezine publishers are always on the lookout for good content for their ezines and newsletters.  If their subscriber list is 100,000, well now you have potentially 100,000 people reading your article and clicking on the link to send them to your site.  And it is quite probable that the people you reach through the redistribution of your articles are people that you would have never reached through your own marketing efforts.

So to conclude, article marketing can be an important part of your social marketing program.  Article marketing can help you with search engine optimization for your site, build your brand and credibility, and give you widespread distribution and exposure.

If you are considering a career in network marketing, contact me for a link to my website.  We want you to see what lengths we will go to help assure your success.  Never forget the fact, that in Network Marketing, my success will always depend on your success.  Ask yourself does my current occupation share that same commitment? Take action and get started “Today!!”

If you would like to discuss ways to effectively market online  or have a interest in becoming involved in a rock solid company, view my website at http://herb.mynusystem.com.You can Contact me by email at hunter645@aol.com or call 734-285-6792.

To your Success.. Herb Hunter.. Coach, Builder, Mentor, and Just a Great Guy..