Ever spend tons of time writing great email…I mean it’s well written copy, incorporates psychological triggers, includes a call to action…

You know, all the copy writing stuff that’s supposed to get responses…

And…NOTHING!

Or perhaps you’ve spent hours doing research, written the most amazing
article on a particular subject.

You post it, and the only ones who bother to read it are your closest friends…
and your mother!

Yeah…me too.

Fact is, it doesn’t matter how many psychological triggers you incorporate
effectively if your email isn’t opened, does it?

Nor does it make a bit of difference how well written your copy is if your article isn’t being read.

Any successful marketer will tell you…it’s the subject line…or headline
in the case of an article or blog post…that can make all the difference in the world.

So……… how do you write eye-catching headlines without signing up for a class on copy writing?

Try incorporating these four simple things, and both your article views
and email open rates can rise significantly.

#1– Speak to your audience directly.

Although this may seem obvious, lots of people miss this one.
It means you MUST know your target market/audience thoroughly.
Who are they? Lifestyle? Demographics?

This is a foundational marketing principle and you must begin here if you want to
build a solid business that lasts.  So if you haven’t already, take some time to figure
out just exactly who you’re selling or writing to and get a clear picture in your head.

Then write to THEM.

#2 – Avoid professional or company jargon and/or hype and speak directly to the issue that’s on their mind.

Seriously, we’re all pretty tired of those subject ilnes that read,
“Somalian Natives Super Herb Now Available in Patented Proprietary Formula”, aren’t we?

We spot them instantly and…delete…delete…delete.

Much better to say, “Get Rid of That Muffin Top”,

“Stop Fighting With Your Kid About Homework”, or

“Look 10 Years Younger in Just 10 Minutes a Day”.

This involves getting “into the prospect’s head” and capturing their attention with the
VERY WORDS they were thinking!  How do you know what they’re thinking about?  See #1

#3 – Use the ellipses.

Those three little dots tell the human brain there’s more to come…

And because people are nosy by nature, they just HAVE to see what it is!

#4 – People LOVE lists! (just like this one)

There’s something about “Five Key Components…” or
“Ten Easy Ways to…” that causes an automatic reaction in our brains.

It’s like someone flipped a switch, and we MUST see what’s there.
(and my guess is that after reading this, you’ll start to notice how many blog posts,
articles and emails use this one)

Pretty simple, huh?

Try ‘em out and start increasing your open/view rates.

This article was written by Cathie Heath.

To tour success,

Herb Hunter, 734-285-6792, hunter645@aol.com

Here is another great article by one of my favorites Michael Force that I titled, Effective Use Of Videos In Your Marketing. The content of the article is excellent.

You don’t need me to tell you that text alone is boring. If you’ve spent even 5 minutes on the Internet lately, you know that websites use all sorts of visuals. Web designers don’t just include photos and videos to make their sites pretty, either.
Photos and videos are an aid to people who learn visually instead of by reading, for one thing. For another, they break up the text and add color and interest. For our purposes as Internet marketers, videos in particular give us a vital way to reach out and connect with our prospects.

One of the first things that people who have been in traditional sales for awhile ask me about Internet marketing is how we make up for the lack of a personal connection. Trained salespeople know how important it is for the prospect to get to know, like, and trust them—that’s how both first sales and repeat sales are made.

When I’m asked, I tell them a few things. One is about the importance of good, solid copywriting. But then I tell them how I use videos to sell my message. In this article, I’m going to talk about a specific video you should be using—your introductory video.

The first thing you should do with your videos is to make a personal connection with your prospects. Do a video where you introduce yourself and your product, service, or opportunity right on your landing page with another like it on the home page of your website.

Your introduction videos should tell viewers something about you that they can relate to. If you’re into the outdoors, shoot the video somewhere scenic. If you enjoy golf, do it at your local course. And so on. The idea is to show you in an environment that your target market will identify with.

In this video, you talk about yourself first. Basically, you give the kind of details that you’ve chosen to make a part of your brand. Your life experience, whether you have a family, how excited you are to be able to offer whatever it is you’re selling. Now, some of this isn’t going to take the form of talking—your spouse can be in the video, too, if she or he is willing.

You shouldn’t get into too many specifics in this video. This is just you, introducing yourself and your opportunity to your prospects. The whole point of this video is to interest people in signing up for more information or to try a trial sample of your product.

And don’t just put your introductory video on your website! You can use versions of this video on YouTube and provide links to them on social networking sites to help create more buzz about you and your business.

Finally—and I can’t stress this enough—make sure you have your videos done professionally. This means hiring a copywriter to write the script and making sure you’re using a videographer who has done videos for websites. You don’t want to go to the time and expense of shooting videos and then not be able to use them. And a poorly-lit, unscripted, and rambling video is worse than no video at all.

To Your Success,

Herb Hunter, 734-285-6792, hunter645@aol.com

If you are in network marketing or you are interested in pursing a network marketing career please contact me on an incredible opportunity.

In order to be highly successful you need to know what causes excitement with your prospects. It is important that you understand why people purchase products and services. When you or writing sales copy, emails and you want a powerful message look closely at the below list. This information was supplied by Dwayne Huggins.

You should know by now that copywriting is a skill that you should embrace. You should definitely not ignore it especially as you are an online marketer. It is your voice online.

Recently I have been soaking up a lot of useful information, some I went looking for, some which came my way by chance.

The copywriting tips I am going to share with you today found me and I am so glad they did.

I would advise that you implement this tip into your copy as soon as possible.

I hope there is ink in your printer as you are going to need to print this.

26 Reasons Why People Buy | Copywriting Tip

To make money
To save money
To save time
To avoid effort
To get more comfort
To achieve greater cleanliness
To attain fuller health
To escape physical pain
To gain praise
To be popular
To attract to the opposite sex
To conserve possessions
To increase enjoyment
To gratify curiosity
To protect family
To be in-style
To have or hold possessions
To satisfy appetite
To emulate others
To avoid trouble
To avoid criticism
To be individual
To protect reputation
To take advantage of opportunities
To have safety
To make work easier
What To Do With This List | Copywriting Tip

This list was complied by Ed Mayor and when you real look at it he as hit the nail on the head with why people buy.

The copywriting tip I have for your today is how to use this list in your copy which will have money flowing into your bank account.

Print it out and place it near your computer screen.

When you sit down to write any sales copy or persuasive copy, consider the factors from the list which best suits why someone would buy your product, service or join you in business.

There will probably be more than one, but stick to 2-3 main key reasons.

As you write your copy, keep coming back to your 2-3 reason in your copy. Do this in different ways, but keep coming back to your chosen reason.

By doing this you keep pushing the readers ‘buying buttons’. Which will obviously increase the chance of you closing the deal.

I hope you found this copywriting tip useful. If you have please share it with others.

To your success,

Herb Hunter, 734-285-6792, hunter645@aol.com

Using Social Networks For Marketing

Right now, the best way to get to sell your products and services is by using the great marketing infrastructure provided by the internet. People today always want to be connected to their friends through the internet. One great way of promoting your products online is to use the top social networks for internet marketing.

There are so many social networking sites now that allow people to keep in touch with their friends and their families, as well as meet new friends. Probably the most well-known social network today is Facebook. Facebook allows you to easily find and connect to your friends. You can keep in touch with them, and you could even interact in so many ways. If you want to market your product, you should definitely consider doing in on Facebook. Here are three reasons why you should use social networks like Facebook to market your products online.

Reason Number 1: They provide you with a very wide market to sell your products and services to

Facebook has members from pretty much all walks of life. Almost everyone knows the site, and most people have at least one Facebook account. And the site’s statistics show that it has over 400 million active users, and half of them are active at least once a day. That is definitely a lot of people that you could promote your products to.

While their current population is very impressive, it is still steadily growing every day. If you get to reach a percentage of these people logging on the site, your business would surely be well known. And the best part of it is that using social networks for internet marketing can help attract more visitors to your business’s website.

Reason Number 2: Targeted marketing on social networks is so much easier compared to other methods

Filtering your target audience is much easier with social networks like Facebook. They have pre-filtered sub-networks that you could access to find the right target audience. Social networks for internet marketing allow you to pick out what kind of audience you want to promote your product to. You can even specifically target people who have an interest on your products or services.

What’s even better with Facebook is that you could create a fan page or group where your target audience can join at their own will. When they are interested on the content of your page, they may even try to interact with you and visit your website to know more about what you offer.

Reason Number 3: Social networks offer a great potential to boost traffic to your website

Many internet businessmen have been using social networks for internet marketing to boost the traffic to their websites. The social networks, when used strategically, can drive more traffic to your business website. If it has great and informative content, people would really want more of it. You can direct them to your website so that they could find the information that they want.

Even though using social networks for internet marketing is a great idea, it is best not to overdo it. Your visitors might get tired if you get too carried away with marketing your product. When marketing in social networks, it is always advisable to be more personal and interesting so that you would not lose the interest of your audience.

To Your Success,

Herb Hunter, 734-285-6792, hunter645@aol.com

This article was originally written by Preston Rodrigues

Here is great information on how to recruit more people using a blog. The article was written by Daegan Smith. He is what he has to say..

One of the biggest mistake I see people making in their blogging efforts is “why” they use them. Most people tend to think of blogging as a primary traffic generation strategy, and it can be, but it’s not THE best use of a blog in our type of business.

You should think of blog traffic more like icing on the cake. The primary and MOST powerful use of starting and using a blog in your business is it’s ability to create a powerful testimonial for you. Let me explain . . .

When I started my first successful business here’s exactly what I did. On an almost daily basis I blogged about something relating to my business, at the top of that blog I would always note the number of people in our team, and then carry on with the message.

Sometimes if I had new recruits I would create a formal blog welcome to my new team mates by listing their names and welcoming them to the team.

If there was a co-op, advertising strategy that was working well for me, you better bet I put in on that blog.

Why? Well, I haven’t told you how I used my blog to recruit yet (we’ll get to that in a second), but along with using a blog to recruit I also constantly referred my team members there for any and all updates on our business.

It was a central meeting point. As a result my team always checked the blog to see what was going on in our business. This was important for two reasons:

First, easy access to important current information pertaining to our team, and second as team wide social proof.

They came to the blog and saw the number of people on the team growing and welcome messages to our new team members and subconsciously it helped raise their belief level about the business they were in.

It’s sometimes easy for a new recruit to get discouraged without encouragement and the blog helped give them that encouragement they needed. As a result they “believed” in the business, and took more proactive action to go out and do what we were doing to grow which translated into a higher rate of duplication in the business and longer retention.

So let’s recap so far, we’ve got a blog where we’re blogging about our team, what we’re doing to advertise, we’re “training” our team members to check the blog often for advice and encouragement and as a result their using that motivation to go out and build. This causes the team to grow faster, stronger, and better.

What do we have? That sounds like a pretty darn powerful testimonial to me. And that’s the primary use of the blog as far as recruiting is concerned as I mentioned earlier.

The mistake most people make is they want to blog for traffic, which you can do, and I’ll share a few tips to doing that better in a few, but not it’s best use for recruiting. Here’s how to use your blog to recruit . . .

I’d generate leads directly to my own lead capture page or my company’s lead capture page. Once I saw my lead opt in I would send them a personal email to tell them a little bit about myself, our team, and our business. In that email I would always include a link to my blog so my prospects could get an inside look at who I and our team was doing.

This is powerful as heck for a couple reasons where recruiting is concerned.

First, people are inherently voyeuristic. They wanna spy, so let them. By sending my prospects to my blog they now had the opportunity to get to know me and my team without me even being there. As a result, when we did have an email correspondence or they called me they already knew me.

I’ve always found this to be a MUCH better option than cold calling leads. I let them get to know me first.

Second reason this is powerful is based on a principle called “The Power Of Documentation” which states we as humans tend to take things which we read as more truthful than things we just hear.

In other words, a prospect who goes to your blog and reads about you and your team is going to take what they read there at face value where if you’re on the phone telling them the same thing they’re most likely saying “Yeah right”

If you’ve ever called leads and had that question come up of “Well why should I join you?” Having and sending your prospects to your blog first will virtually eliminate this objection and ignite powerful curiosity and intrigue about you and what you do.

So, when it comes to using a blog to recruit, it’s best us is as a secondary traffic strategy. You get the lead, then you send them to your blog for a powerful testimonial.

So I can hear the question welling up “What should I put on my blog to start?” Simple, talk about yourself, your company’s products and service, why you love your company, your team, AND here’s a key . . .

Ask your upline or downline to write you a quick note about why it’s great to work with you and put it on your blog.

You do that, and you’ve covered all your bases. Not only are your prospects learning about you, why you like what you do, your personality, your team, BUT they’re also SEEING other people saying great things about you. Third party validation about you is a powerful thing.

Simply doing this and nothing else, I was surprised to see that after about six months of consistent blogging my blog received about 300 site views per day from people finding online via search engines. I did nothing but blog, but just because I had content on the blog I had tons of people finding it for free, and as a result, calls out of the blue from people saying “yeah I found your blog, what’s up with your business” (kinda cool)

So let me share a few things you can do to improve you search engine rankings for you blog posts to enhance your free traffic.

First, do a little keyword research using the Google Keyword tool. Find a few keywords related to business and use those keywords in your blog title, and a few times, along with a few synonyms for that main keyword in your blog post.

One secret strategy that’s really increased my blog traffic personally is using images in my blog.

On blog posts where I insert an image to correspond to the blog post keyword I tend to get about double the traffic. So find a few images related to your blog post keyword.

Name those images as your main keyword, for instance if my blog post was based on the keyword “internet network marketing” then then I would find 3 images I could use for that keyword and I would name the images internet-network-marketing1.jpg, internet-network-marketing2.jpg, internet-network-marketing3.jpg etc.

Search engines rank you based on how many other websites link to your post related to your keywords, so when you create a new blog post, write an article with the same keyword and submit it to the major article directories with a link going back to your main blog post.

Find a few other blogs in the niche and comment on a few post and link back to your blog post.

Create a facebook, twitter, myspace, squidoo account and post some content based on the keyword and link those back to your blog post.

You do that for you blog and you’re ahead of 99% of marketers.

So now that we’ve got traffic down, let’s talk about $$$, how do you make money with your blog? I think the simplest way to make money with blog from the outset is to simply add Google Adsense to each blog post, not so much because you’ll make a ton of cash from it, but when people do click on your Google Adsense ads on your blog you’ll make a few bucks which is powerful positive reinforcement for your efforts in the early going.

It’ll fuel you forward. You’ll see money coming in and you’ll get excited.

The best long term way to make money with your blog though is . . .

Integrating your blog with your email marketing efforts. I love using the one two punch of email marketing and blogging because it allows you to change the dynamic of your email messages to your prospects from a one way conversation to a two way conversation by giving your prospects the ability to comment back to you.

Getting people involved and commenting on your blog is a powerful way to build trust. Think of your blog as a conversation and you’ll see the bond between you and your prospects growing stronger daily and for it your income will increase.

There are two powerful benefits of turning your emails into a blog conversation.

The first is simply when people get involved and proactively comment they’ve taking a powerful step into your world. The second benefit is a little more sneaky, but extremely powerful.

Say you send a prospect to your blog to share an important post today and 15 people comment on that post. Great!

Well what if you take the email that you sent people to your blog and add it to your auto responder?

Now the leads that join your list 3 months from now will get that email automatically via your autoresponder email sequence you set up and when they get to the post not only are they going to get to participate in a conversation you set up on autopilot, but they’ll also see all the people that commented prior and say . . .

“Wow! I just got this email and 15 people already comment there must be a lot of people listening in.” and hence conclude you’re a good teacher and someone a LOT of people listen to.

To your success,

Herb Hunter, 734-285-6792, hunter645@aol.com

Here is great information on how to increase your business with Twitter. It is presented by Andrea Kalli. I wanted to share with my readers.

To Your Success,
Herb Hunter, 734-285-6792, hunter645@aol.com

This is excellent information on SEO Marketing Basics. The article was written by Ana Hoffman. As you know I try to bring you information that will increase your business building skills daily.

Optimizing your website in a way that makes it more attractive to search engines is a great way to exponentially increase your MLM lead generation.

Mind you that the traffic we are talking about here is absolutely FREE.

So, let’s start with the basics. What on earth is SEO ?

SEO is an anagram standing for “Search Engine Optimization”.

Your basic strategy here is to have your business sites rank as high as possible on Google and other search engines, thus bringing great quality MLM leads to your website.

In other words, if an internet surfer searches for ‘Work At Home’ in Google, a website that has been optimized for that topic or even that exact phrase will probably be ranked higher in search results than a website that has not been optimized.

We call website visits that result from search engines ‘organic traffic’ because you don’t have to pay for these visitors.

#1. KEYWORD:
To start optimizing your MLM opportunity website, you need to understand the concept of keywords.

The term KEYWORD refers to the exact word or phrase that people are searching for.
For instance, at the time of writing of this article, the most popular keyword on Google was ‘British open leaderboard’ (don’t ask me why). That means that people have entered that exact phrase in the search box more than anything else that day.

Your keyword can be short (one word) or contain several words that specify the kind of information a web user is looking for.

In other words, it can be anything.

The point here is the more often your MLM home business website mentions or is connected to (explained later) a specific keyword, the more likely it is to show up in the search engine results for those keywords.

#2. BACKLINK:
The next crucial part of SEO we need to talk about is called a backlink.

‘BACKLINK’ is one of the measurements that the search engines use to see how important or insightful your website content really is.
For example, if any website includes this kind of link in their content Your Net Biz and that link leads the visitors back to my website, that’s a backlink. The thinking behind it is the better and the more valuable information you provide on your website, the more website masters will want to link to it.

For example, Wikipedia website ranks very high on many topics because many sites quote it as a source in their content.

Your goal is to become “Wikipedia” website in your field and get as many websites to link to yours as you can thus causing it to rank higher for your keywords and helping your MLM lead generation tremendously.

#3. RECIPROCAL LINK:
Yet another important SEO principal for your MLM home business is called the reciprocal link.

A RECIPROCAL LINK is created when two similar in content websites mutually link to each other.
Reciprocal links are much easier to get than backlinks and many MLM home business website owners use this tactic for their SEO.

Unfortunately, although important, reciprocal links will not get you too far with the search engines, since it is so easy to get them.

So, keywords, backlinks, and reciprocal links are really the major concepts you need to pay attention to when optimizing your MLM home business site.

Of course, this is only the tip of the SEO iceberg.

However, if you want to save thousands of advertising dollars and drive targeted MLM leads to your website, it’s certainly worth the trouble!

To Your Success,

Herb Hunter, 734-285-6792, hunter645@aol.com

This is a great video I titled Keyword Research Equals Cash. The video was done by Fontella Williams and is packed with great information.
Would you like your content to rank on the front page of Google? Yeah I hear ya’ saying duh! who wouldn’t? But do you know how….Keyword Research 101 will show how to do just that.

No matter what kind of business you’re in or marketing strategies you use on the internet, there is one fundamental fact that cannot be ignored, unless you use the techniques behind keyword research 101, you will not be successful in getting people back to your website.

However, having just anybody visit your site is not enough. I know you’ve heard people say they’ve gotten 10,000 visits to their site in one day. I’ve even heard 2,000,000 visits in 3 months. And you go, wow, if I could get that many people to my site, I’d be set….. WRONG!

You see, in order for your business to be successful, you must attract people who are interested in the product or service that you are promoting. In other words, your visitors must be targeted prospects . Now of course, you don’t want to stop people from visiting your site, but most of your success will be based on targeted people landing on your site.

Ok, ok, so how do I do that? Well, I’m glad you asked. Let’s get into the tips and strategies of Keyword Research 101.

To Your Success,

Herb Hunter, 734-285-6792, hunter645@aol.com

With Twitter being as big as it is today I feel its important to understand How to drive Traffic to Your Sites Using Twitter. The more traffic we get the more leads we develop. Here is a Video by Ron Medlin that gives you great information on the use of twitter in attraction marketing.

If you are considering a career in network marketing, view my website at http://herb.mynusystem.com We want you to see what lengths we will go to help assure your success. Never forget the fact, that in Network Marketing, my success will always depend on your success. Take action and get started “Today!!”  Contact me by email at hunter645@aol.com or call 734-285-6792.

To your Success.. Herb Hunter.. Coach, Builder, Mentor, and Just a Great Guy..

Using Google AdWords gives you the opportunity to promote your products and services.  Google AdWords is an advertising program that is targeted at sellers.  It is an great way to establish your online presence.  For example, if you sell nutritional products, want the person looking for nutritional or health products to click on your ad.

Once you decide on selling a particular product online, you use keyword or phrases related to the product to appear on Google search page.

To get a better ROI, you need to use phrase and exact matches.  You choose the match type and it formats the output. If the ROI is worth it, then do it.

The only way you make sales on the internet is to get traffic to your site and you cannot get traffic unless people can easily find what you are offering.  You know through your own internet searches that you rarely go beyond the first page or two of your search results.  If you give people a stronger pre-sell they are more likely to convert.

You will learn how to use adword management tools to increase your effectiveness while reducing the amount of time it takes to manage your adword campaigns.  So learn more about how to use Adwords as a market research tool.

Help is a great Video on how to use Google Analytics with Google Adwords.

If you are considering a career in network marketing, contact me for a link to my website.  We want you to see what lengths we will go to help assure your success.  Never forget the fact, that in Network Marketing, my success will always depend on your success.  Ask yourself does my current occupation share that same commitment?  Take action and get started “Today!!”

If you would like to discuss ways to effectively market online or have a interest in becoming involved in a rock solid company view my website at http://herb.mynusystem.com. To contact me by email at hunter645@aol.com or call 734-285-6792.

To your Success.. Herb Hunter.. Coach, Builder, Mentor, and Just a Great Guy..