Effective Use Of Videos In Your Marketing
Here is another great article by one of my favorites Michael Force that I titled, Effective Use Of Videos In Your Marketing. The content of the article is excellent.
You don’t need me to tell you that text alone is boring. If you’ve spent even 5 minutes on the Internet lately, you know that websites use all sorts of visuals. Web designers don’t just include photos and videos to make their sites pretty, either.
Photos and videos are an aid to people who learn visually instead of by reading, for one thing. For another, they break up the text and add color and interest. For our purposes as Internet marketers, videos in particular give us a vital way to reach out and connect with our prospects.
One of the first things that people who have been in traditional sales for awhile ask me about Internet marketing is how we make up for the lack of a personal connection. Trained salespeople know how important it is for the prospect to get to know, like, and trust them—that’s how both first sales and repeat sales are made.
When I’m asked, I tell them a few things. One is about the importance of good, solid copywriting. But then I tell them how I use videos to sell my message. In this article, I’m going to talk about a specific video you should be using—your introductory video.
The first thing you should do with your videos is to make a personal connection with your prospects. Do a video where you introduce yourself and your product, service, or opportunity right on your landing page with another like it on the home page of your website.
Your introduction videos should tell viewers something about you that they can relate to. If you’re into the outdoors, shoot the video somewhere scenic. If you enjoy golf, do it at your local course. And so on. The idea is to show you in an environment that your target market will identify with.
In this video, you talk about yourself first. Basically, you give the kind of details that you’ve chosen to make a part of your brand. Your life experience, whether you have a family, how excited you are to be able to offer whatever it is you’re selling. Now, some of this isn’t going to take the form of talking—your spouse can be in the video, too, if she or he is willing.
You shouldn’t get into too many specifics in this video. This is just you, introducing yourself and your opportunity to your prospects. The whole point of this video is to interest people in signing up for more information or to try a trial sample of your product.
And don’t just put your introductory video on your website! You can use versions of this video on YouTube and provide links to them on social networking sites to help create more buzz about you and your business.
Finally—and I can’t stress this enough—make sure you have your videos done professionally. This means hiring a copywriter to write the script and making sure you’re using a videographer who has done videos for websites. You don’t want to go to the time and expense of shooting videos and then not be able to use them. And a poorly-lit, unscripted, and rambling video is worse than no video at all.
To Your Success,
Herb Hunter, 734-285-6792, hunter645@aol.com
If you are in network marketing or you are interested in pursing a network marketing career please contact me on an incredible opportunity.
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Excellent article, Herb! You nailed it! Most people get stuck when it comes to making their own video and expect the company video to do the trick- which doesnt work very well. Personal videos have the highest conversions.
If you know anyone looking for a professional video copywriter, please pass my info along. I have been writing video scripts in the direct selling industry for over 8 years- the first one was the One Up Automated Script.
I write scripts for companies and individuals. All I do is enhance- help people play up their assets and make sure the video has a highly personal touch to get those conversions.